Perion Network Ltd (PERI) - Not Halal (Non-Compliant)
Perion Network Ltd (PERI) is classified as Not Halal (Non-Compliant) according to AAOIFI Shariah screening standards. This assessment is based on business activity screening and financial ratio analysis using the AAOIFI methodology.
Business Activity Screen
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Result
- Doubtful
- Reason
- This company requires further review: the industry "Advertising Agencies" has mixed revenue streams that require further analysis. The sector "Communication Services" is not categorically excluded, but deeper analysis is recommended.
Financial Ratios
- Debt Ratio
- Value: 5.6% | Threshold: 30% | Result: Pass
- Cash & Interest-bearing Securities Ratio
- Value: 67.7% | Threshold: 30% | Result: Fail
- Non-Permissible Income Ratio
- Value: 3.1% | Threshold: 5% | Result: Pass
Dividend Purification
Purification percentage: 3.07%.Based on the company's financial statements, approximately 3.07% of dividend income comes from non-permissible sources; this is the share many investors donate to purify it. This is derived from identified interest income (3.07% of total income). Some scholars may differ on the exact calculation method.
About Perion Network Ltd
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and retailers in the United States and internationally. It offers Perion One, a platform that offers seamless, streamlined experience for supply and demand side customers; Outmax AI Agent, an production-grade AI execution agent; Buying Technologies, designed to assist advertisers with campaign planning, design, activation, and optimization by providing data-driven recommendations and automations; Creative Platform, a technology platform enables the automation of high impact ad unit production across all formats; Supply Technology & SODA, Supply Management set of technologies designed to facilitate relationships with publishers by treating impressions in an optimal manner; Supply Optimization & Demand Amplification, an AI solution that helps publishers improve the monetization of inventory; Search Advertising Technology, a publisher management system that provides publishers access to online dashboard; and Agentic Development. Further, the company provides a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that deliver algorithmic search results concurrently with sponsored listings; and AI systems. In addition, it operates as a in-store retail media company. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Tel Aviv-Yafo, Israel.
