Direct Digital Holdings, Inc. (DRCT) - Not Halal (Non-Compliant)
Direct Digital Holdings, Inc. (DRCT) is classified as Not Halal (Non-Compliant) according to AAOIFI Shariah screening standards. This assessment is based on business activity screening and financial ratio analysis using the AAOIFI methodology.
Business Activity Screen
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Result
- Doubtful
- Reason
- This company requires further review: the industry "Advertising Agencies" has mixed revenue streams that require further analysis. The sector "Communication Services" is not categorically excluded, but deeper analysis is recommended.
Financial Ratios
- Debt Ratio
- Value: 161.0% | Threshold: 30% | Result: Fail
- Cash & Interest-bearing Securities Ratio
- Value: 4.6% | Threshold: 30% | Result: Pass
- Non-Permissible Income Ratio
- Value: 0.0% | Threshold: 5% | Result: Pass
Dividend Purification
Purification percentage: 0.00%.No non-permissible income detected in the financial statements. No purification is required based on available data.
About Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Frequently Asked Questions
Is Direct Digital Holdings, Inc. (DRCT) stock halal to invest in?
According to AAOIFI Shariah screening standards, Direct Digital Holdings, Inc. (DRCT) is currently classified as Not Halal (Non-Compliant). This is based on both business activity and financial ratio screening.
Does Direct Digital Holdings, Inc. have any interest income?
Direct Digital Holdings, Inc.'s interest income ratio is 4.6% of total revenue. AAOIFI standards require this to be below 30%.

